New Google algorithm destroys search rankings for old media sites

Uh oh, here comes Google’s Fred…

Has Google’s “Fred” update killed your search engine rankings? Bring them back from the dead with our best practices for ads and links!

This Google update was designed to favor websites that put a positive user experience over getting favorable search results, and among the hardest hit are sites that Google deems as too ad-heavy and/or that offer low value content. The drop in traffic directed to such sites, which includes many affiliate marketing websites, has been reported to be anywhere from 50% to 90%.

The bad news is that this algorithm shift not only affected sites that prioritize SEO over user experience, but also quality sites that offer an excellent user experience, yet may have some structural and content-related pitfalls.

The good news is that there are several steps you can take to improve the quality of your site, recover your webpage rankings, and safeguard it from any future updates to Google’s algorithm.

eBay’s head of SEO contributed to an in-depth blog post that provides an analysis on the update, and what you can do to stay relevant.

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